Goodbye, BEMM129!

Final reflection on BEMM129 The module „Digital Business Models“ has taught us new skills concerning our activities online and theoretical knowledge about emerging technologies such as AI and big data within the business world. I will use Gibbs’ theory to reflect on my learning experience in this course as well as evaluate the course itself. …

Burberry’s Digital Trenchcoat

How Burberry became the Most Successful Digital Luxury Brand When we think of British luxury brand Burberry, the first product that comes to mind is their iconic beige trenchcoat with its signature cheque lining. Not long ago, this was not so obvious. Before one of the most capable managers in the world, Angela Ahrendts DBE, …

The Digital War Over Money

From Euro 💶 to British Pound 💷 As a German citizen who has come to England to study, I am required to undertake money transfers from my German to my British bank account. British universities charge relatively high tuition fees, so we are talking about considerate amounts of money. I am not reluctant to pay a …

The Tax Professional of Tomorrow

  When we think of doing our taxes, we feel a quite unpleasant sensation in our body. We will think of invoices, deadlines and hours of paper work in general. Preparing the tax return used to be a very troublesome procedure of collecting, sorting and filing paper invoices as well as submitting the whole folder, …